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Round Rock Graphics

Artwork

Ad Sizes - The first size is horizonal and the second is vertical. Click the Acrobat icon to open a view of the ad size:

  • for Round Rock, Pflugerville, and Georgetown:

    • 1/4 page 22p8 x 27p or 3.778" x 4.5"
    • 1/2 page 46p10 x 27p or 7.809" x 4.5"
    • coupon 22p9 x 18p or 3.792" x 3.042"
    • 1/2 backpage 46p x 21p5 or 7.667" x 3.583"
    • full backpage 46p x 45p6 or 7.667" x 7.583"
  • for Northwest Austin, Great Hills, Westlake, South Austin:
    • 1/4 page 23p5 x 28p1 or 3.903" x 4.681"
    • 1/2 page 47p6 x 28p1 or 7.917" x 4.681"
    • coupon 23p5 x 18p10 or 3.903" x 3.139"
    • full backpage 47p6 x 49p8 or 7.927" x 8.283"

Those are the exact sizes of the borders. All copy needs to fit INSIDE this area allowing for margins/space around copy. If there is a background it should actually be larger than ad size so it will fit inside the box we put the ads into.

Preferred File Formats - This list shows the preferred file formats, starting with most desirable to least:

  • Mac or pc format on any file.
  • Illustrator 9 file--include fonts or convert to curves
  • Quark 4--include graphics & fonts
  • photoshop file--300 dpi, CMYK
  • eps format--all fonts converted to curves--CMYK
  • tiff format--CMYK no fonts--Must be 300 dpi
  • pdf--does not work all of the time, but file has to meet printer requirements

Printer requirements:

  • No True Type Fonts, only Postscript.
  • Everything has to be CMYK---No spot colors

Unacceptable Files - Unfortunately we cannot work with the following files:

  • Microsoft Word
  • Microsoft Publisher
  • Word Perfect
  • among others

    These files can be used as hard copy, but no graphics can be used from these file formats. Usually you can save the file as an .eps or .tif--and in most cases we can work with that.